Today is the big day. After months of team work, collaborating with the client and pushing the idea as far as we could We Are Social and YouTube launch our #MadeforYou campaign. Today is just a teaser of what's to come. Over the next few weeks you'll be seeing it all over the capital and online.
Our task was to help celebrate YouTube to make sure it stays front of mind for both consumers and media buyers.
How do you celebrate something so big and so diverse that it can be difficult to know where to start? You celebrate the small, personal moments that the platform can deliver.
It all came from the insight that YouTube, despite feeling big always feels personal. The YouTube creators have a relationship with their fans like no other connection out there. It is a celebration of how even the biggest YouTube stars still feel approachable.
So we created Made For ____ , working with creators, YouTube and the fans to show that YouTube is for whatever you're into, whatever your passion. It is made for you. The idea is that this line will remain dynamic and ever changing - just like the platform itself.
We wanted with this campaign to celebrate the power of YouTube. It is so much more than a collection of videos, it is a platform for both the gamers and the game-changers. Where you shape what you see and your view is counted.
It is something we're very proud of and hope you'll enjoy. It was a huge team effort from everyone at WAS. What's made me proud how this agency approached the task as an united team, with nearly everyone feeding into the core team to deliver this campaign.
A new campaign, a new approach and a new new wave of YouTube.
It'll be on Targeted Cinema, Underground, Digital out of home, Metro cover wrap, Buses, Oxford Circus digital and of course - YouTube. In fact there are hundreds of placements across the city.
On top of all this, the YouTube creators will be making their own elements to the campaign and celebrating what makes YouTube great for them and their communities. Truly making it a wide reaching campaign with a social heart.
You can read some of the coverage here :
I'll be putting up the full campaign once everything is out and about but for now, I hope you spot it on your travels across London.