So a campaign I created for Tetris is now live. I was working as their in-house creative for this. I created the concept and delivered it to their in house team to now product.
Tetris came to me with a problem, how do we celebrate Tetris’s 30th anniversary?
My solution, celebrate that Tetris is about creating order from chaos, about making things fit together. That it transcends language, culture and cuts to the core of what working together is about.
A Russian game popularised by a Japanese tech giant and made popular in the west. This was the fusion moment. This was the start of generation Tetris.
So my campaign idea was to celebrate how on the basic level, we all fit together. To make this about the Tetris mantra, the philosophy.
I sold in some other ideas as part of this campaign, some really exciting fusion campaigns that I can’t wait to see them create.
(On a side note it is interesting that a lot of the script I wrote for the internal presentations has been used in this video)