Hi there, my name is Daniel I’m an award winning advertising and innovation creative. I’ve worked within the creative industries for over 12 years, from Content Creator to Creative Director, with experience with Social, Digital, Influencer Marketing, Innovation as well as Integrated, ATL, through the line and “oh my god is that a line!” campaigns.
What I enjoy is finding a human truth that creates shared value for our audiences and brands. Taking a piece of our audiences’ word and experiences and using that to create ideas that have real impact and change behaviours. I believe in the power of a big idea, even now in the mobile age, big ideas cut through and go beyond the noise of endless content. A big idea doesn’t need to be a big execution, it doesn’t require millions to be something worth sharing. Knowing when an idea can be ‘scrappy’ or needs to be crafted comes from understanding our work in context, which is something I like to think I do pretty well at.
Here are a few samples of work I’ve done over my career, from working with Influencers for YouTube, launching McDonald’s most successful Christmas Campaign, creating social content with millions of videos through to launching my own creative community with 100,000s of subscribers.
If making and creating stand out work is your thing and you need help, give me a shout. Well, probably better to email, text or call. People might look at you strangely if you start shouting “THIS WOLF!!” in the office. Actually do it. It’ll be fun.