How to look good when running.

From time to time you not only get a good brief but a really good brief. That doesn't just mean a creative brief but a brief that can actually do some good in the world.

This Virgin Money Giving brief is just that. We were tasked with creating a video that spoke to runners and included the message that unlike JustGiving, Virgin Money Giving doesn't make a profit on your donations.

That means more money goes to the charity of your choice.

Which isn't just good but really good.

As Virgin Money Giving is a not for profit, it meant that budgets were tight. In the end it took a nimble crew and a rickshaw but we created something that we're all pretty proud of.