HEINZ x Heineken
〰️
Summer of Sport
〰️
Collaboration
〰️ Summer of Sport 〰️ Collaboration
“t’s not everyday two 150+ year old brands come together to make the summer taste better.
Introducing Heinz’s first ever global brand collab, The Match We’ve All Been Waiting For: A limited-edition pack of five Heineken® beers, one Heinz Tomato Ketchup.
Making sure no one runs out of sauce or beer this summer.
Because when you’re hosting for the sport, it has to be…Heineken”
From a single slide to a summer sensation.
How do you grab attention in a busy summer of sport? You look at the core of what your brand is about and more importantly where do we fit in around our customer’s experiences. We knew that Heinz isn’t the focus but it plays a crucial part of bringing people together.
So right from the start we knew we wanted to be part of the experience by fitting in around the summer traditions. This idea started as a simple on pager, just a quick mock up of Heinz and Heineken. More of a “This would be amazing, let’s see if it’s even possible!” type idea.
Thanks to an amazing team that believed in that one page, it turned into a big moment that resulted in a real product, real collaboration and a bringing together of two iconic brands.
LAUNCHED TUE 9TH JUNE - UPDATES TO FOLLOW
