If the end of the world is coming, durex needs to be there.

To celebrate the end of the world I create a series of pro-active adverts for and internal brainstorm that went on to be the campaign that we ran with. Resulting in millions of views across the globe as PR outlets and blogs went crazy.

A limited print and OOH run and some digital versions helped land the story as the debate raged on if these were real adverts and where could people see them.