Helping the Big Issue survive covid by launching a subscription and campaign.

The first-of-its-kind campaign aims to support the homeless people in the UK who are not able to sell newspapers due to the government-imposed lock own. To invoke sentiments among the audience, the campaign involves a series of elements such as a short film and the real-life stories of the vendors. It highlights the grave challenges faced by The Big Issue vendors and how even a small help will bring about a big difference. The campaign appeals to the people to help these vendors via subscribing to the publication. This donation-cum-subscription will direct 50% of the money per user towards helping the vendors.

To tackle vendors’ income shortfalls, we then turned #TheBigMissYou into a customer activation called #SellASub. We challenged customers to take a more proactive approach to helping vendors, by selling digital and print subscriptions to 3 friends and family within 7 days using a dedicated Big Miss You app.

Our work led to 5,000+ app downloads and 10,000 magazine subscriptions within 12 weeks, amounting to roughly £779K in new revenue. We delivered The Big Issue’s first-ever digital income stream, and a transformation of their fundraising possibilities, in just three months.

It also got me awarded for Freelancer of the Year at YunoJuno 2020 awards.