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B2B
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Consultancy
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Campaigns
〰️ B2B 〰️ Consultancy 〰️ Campaigns
Digital to IRL impact
Digital ads ran across Google properties and included a 360º YouTube campaign masthead for the duration of the campaign, which allowed viewers to navigate around the masthead and explore the unique worlds of each creator featured. Ads also ran on partner websites including The Telegraph, Time Out and VICE, with VOD spots on Sky, Channel 4, ITV, VICE and Mashable as well as OOH activations across London.
From Brand Jams to B2B by using the power of content creators.
I’ve worked with YouTube both as a consultant and as a Creative Director. In both cases I’ve been helping brands understand the power of the platform and how they can work successfully with content creators to engage and connect with audiences.
#MadeForYou
#MadeForYou was integrated marketing campaign created by myself while at We Are Social for YouTube. It was designed to celebrate the diverse talent on the platform and their impact on popular culture. In the UK alone, close to 200 channels have over a million subscribers and YouTube’s biggest creators are now household names, whose influence on popular culture is profound. #MadeForYou is designed to pay homage to this thriving video-based economy and engine for pop culture, by taking the content of these creators to an even wider audience through a multi-platform campaign.
This was then used to show brands the potential of YouTube, with workshops on helping brands and creators connect.
