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Social
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Christmas
〰️ Social 〰️ Christmas
Breaking into the busy Christmas ad market with social and innovation.
Back in 2017, McDonald’s dropped its biggest Christmas ad campaign to date, building on the success of the previous year’s festive spot that featured a vintage-style doll called Juliette.
The new campaign, tagged #reindeerready and put together by Leo Burnett, first aired on Channel 4 on Friday 17th November.
The ad itself follows a little girl out Christmas shopping with her dad. She carefully saves one of her McDonald’s carrot sticks for Santa’s reindeer. But when they get home, her brother points out that one carrot won’t cut it for the whole herd—so off they go, back to McDonald’s, to grab a full bag of carrots.
Snapchat Hub
The campaign rolled out across TV, cinema, social, and digital platforms. McDonald’s even teamed up with Snapchat to create a special “hub” that people could unlock by scanning a Snapcode on their packaging.
Once inside, you’d find a bunch of interactive bits—games, filters, and lenses—all designed to be used and shared across social media.
An extra gift.
We create a very specail Micro-site where you could place a real life reindeer in your home, making sure the magic of the moment came to life for our audience.
Innovation when it comes to the product line.
To wrap things up, the #ReindeerReady campaign finished on a wholesome note—surprising families in McDonald’s restaurants with free packs of carrot sticks, rebranded as Reindeer Treats.
We also aired a special version of the ad on Christmas Day, keeping that same signature ‘reindeer’ look throughout the whole campaign to tie everything back to the Reindeer Ready theme.
The Social Impact
17.6m Snapchat engagement & 450,000 user genetared content moments
Business Impact