Delivering sport for one of the world’s biggest logistics companies.

Working closely with the FedEx creative and strategic lead we build a sports focused campaign just in time for the Olympics/

Staying true to FedEx's core values of speed, focus, and determination, we strategically positioned the brand in professional athlete space. We kicked things off with grassroots sponsorships of emerging athletes and sporting events, crafting an inspiring brand narrative in the run-up to the London Olympics.

To amplify FedEx's involvement with Team GB, we created engaging web series that introduced the brand team into the world of social media and branded content.