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Campaign
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OOH
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〰️ Campaign 〰️ OOH 〰️ Print
Scamming people in a nice way to warn of the dangers of social engineering.
To help launch Experian’s new privacy products - I lead the team to come up with a campaign to get the UK talking.
We launched an experiment, one where we got people to give us their details through some simple online tools and public information.
This resulted in a massive sign up to the new Beta program and features in major newspapers across the UK.
