Posts tagged Advert

Life is short. 

Advertising can be a tricky thing. Well not anymore. This is THE headline. Well, it is technically in testing phase right now but I think with a bit of polish this’ll solve all of advertising, forever. 

Every brand, every product and every campaign - "Life is short, X is shorter". 


So I can finally share something that I was working on while at Buzzman Paris. 

A campaign about making the product itself the actual message. We took away a part of the chocolate to challenge the audience to “dare to be tender” 


Chanel is like a chair, or a book or in fact anything in this wonderful new trend of saying nothing in your TV adverts.

I quite like the new Brad Pitt Chanel tv advert as it is so generic that it works well with nearly every brand that wants to pretend to be deep and meaningful without putting in the effort of actually standing for anything.

Here is the original in all its glory. 



And here he is sharing his thoughts on First Aid. 

Now here is the exact same advert that I recut to put Guinness in instead. Deep. Moody. Made of More


The best thing about the English is the fact that everything can be funny. The English find humour in everything, even our own mistakes and failing. 

Yes we’re proud but we’re also the first ones to take the mickey out of ourselves. 


Oh Techno chicken. Blast from the past. 


VW always set the bar high with their campaigns, it will be interesting to see how this plays out over time. 

VW Polo Dad. Here is one for all the dads in the world. DDB London’s video pulls all the heart strings the father of a girl can possibly have. From the title you can guess how the story ends…


Apple in the good ol’ days when they were still the underdogs and IBM and Microsoft wanted to dominate the tech world with homogenising biege tech. 

Watch Steve Jobs and Woz in this Apple Blue Busting Ghostbusters spoof.


Nissan // Journey to Zero

The Reverse Snowball Effect - an art film for Nissan’s Journey to Zero. A journey from noise/inefficiency/waste - to - silence/economy/purity.


In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Advertised brand: Kellogg’s Crunchy Nut Corn Flakes
Advert title(s): Break in
Headline and copy text: The trouble is they taste too good.
Advertising Agency: JWT Sydney
Agency website: http://jwt.com.au
Creative Director: Angus Hennah and Mark Harricks
Art Director: Will Edwards and Chris Badger
Copywriter: Will Edwards and Chris Badger
Illustrator: Steven Cicala
Account Service: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn

In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Advertised brand: Kellogg’s Crunchy Nut Corn Flakes

Advert title(s): Break in

Headline and copy text: The trouble is they taste too good.

Advertising Agency: JWT Sydney

Agency website: http://jwt.com.au

Creative Director: Angus Hennah and Mark Harricks

Art Director: Will Edwards and Chris Badger

Copywriter: Will Edwards and Chris Badger

Illustrator: Steven Cicala

Account Service: Cori McLeod, Rachel Kinder

Production Manager: Graeme Mahn