McDonald’s is the Official Restaurant of the London 2012 Olympic Games and Presenting Partner for the Games Maker Programme - which has seen them help to train the 70,000 volunteers who will work at the Games.
As part of this sponsorship, 13th July 2012 sees the full launch of the McDonald’s Olympic campaign celebrating the people behind the Games. The campaign carries the line “We All Make The Games” - a rallying cry for the nation that recognises that we all have a part to play in making London 2012 great.
The campaign, created by Leo Burnett, does not focus on the sporting excellence of the athletes, instead focussing on the British public. It features the fans, who will come together to passionately cheer on the world’s athletes and create the atmosphere of the Games, as well as McDonald’s own Olympic Champion Crew and the Games Makers who will carry out their volunteer roles with pride, passion and enthusiasm, to make the Games the spectacle they deserve to be.