This is one of those ideas that will get more in terms of PR than it did in real engagement. I doubt that anyone actually used the mini metro but what it did do is generate a lot of chatter about the stunt so in that way it is a success. 


Pocket-sized Metro.
To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

This is one of those ideas that will get more in terms of PR than it did in real engagement. I doubt that anyone actually used the mini metro but what it did do is generate a lot of chatter about the stunt so in that way it is a success. 

Pocket-sized Metro.

To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

Source gachineiro

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    fucking cute
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