The power of pee. 

At first I did ask if they were taking the piss. They said yes, they were. 

Check out the case video

The New Uno is a car synonymous with flexibility and innovation among the Brazilian young generation. But we needed to highlight another feature, as important as its remarkable design: the great fuel economy.

The message of low consumption was presented in a light and fun way, reaching the target in a moment 
of great socialization in bars and restaurants, allowing everyone to “test drive” the car in an unusual way 
(using their own pee) and spread the word right afterwards.

Besides great effects in the places where the panels were installed, the search for the car on Fiat’s website rose 12% during the week the action was launched. In the weeks after the event, fuel economy became the first feature mentioned by young people at buying decision, followed by its innovative design.

  1. shit-advertising reblogged this from thiswolf
  2. saveacoweatyourneighbor reblogged this from thiswolf
  3. s-fujita reblogged this from thiswolf
  4. leewahh reblogged this from thiswolf
  5. likeadsandstuff reblogged this from thiswolf
  6. mistergonzaga reblogged this from helloyoucreatives
  7. yk013 reblogged this from helloyoucreatives
  8. dwac reblogged this from thiswolf and added:
    this will incentivize heavy drinking, hahah! oh man! this means that designated drivers would want many drunk people, so...
  9. itstuananh reblogged this from thiswolf
  10. brittanyging reblogged this from thiswolf
  11. and7itis reblogged this from helloyoucreatives
  12. polarbearjunk reblogged this from helloyoucreatives
  13. adventurecocktime reblogged this from helloyoucreatives
  14. cowardofconscience reblogged this from helloyoucreatives and added:
    ahahahaa oh god
  15. seekcriticism reblogged this from helloyoucreatives
  16. mikenicolaassen reblogged this from helloyoucreatives
  17. helloyoucreatives reblogged this from thiswolf
  18. contudo reblogged this from thiswolf
  19. thiswolf posted this