Eat a book. 
Landrover sent out 5000 copies of this edible books to its customers. It includes a guide to how to survive the desert with the added bonus of being able to eat the book if all else failed. 


Credits:Y&R Dubai:Shahir Zag - Chief Creative OfficerShahir Zag - Creative Director/CopywriterJoseph Bihag - Creative Director/Art Director/IllustratorGuillaume Calmelet - CopywriterKhaled Said - Designer/CopywriterGitten Tom - RetoucherAmin Soltani - Head Of ProductionLeng Panganiban - ProducerSarah Locke - Account SupervisorPierre Farra - Account ManagerLand Rover:Jean Atik - Marketing ManagerOther:Mojtaba Komeili - Photographer

Eat a book. 

Landrover sent out 5000 copies of this edible books to its customers. It includes a guide to how to survive the desert with the added bonus of being able to eat the book if all else failed. 

Credits:
Y&R Dubai:
Shahir Zag - Chief Creative Officer
Shahir Zag - Creative Director/Copywriter
Joseph Bihag - Creative Director/Art Director/Illustrator
Guillaume Calmelet - Copywriter
Khaled Said - Designer/Copywriter
Gitten Tom - Retoucher
Amin Soltani - Head Of Production
Leng Panganiban - Producer
Sarah Locke - Account Supervisor
Pierre Farra - Account Manager

Land Rover:
Jean Atik - Marketing Manager

Other:
Mojtaba Komeili - Photographer

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