In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.
Advertised brand: Kellogg’s Crunchy Nut Corn Flakes
Advert title(s): Break in
Headline and copy text: The trouble is they taste too good.
Advertising Agency: JWT Sydney
Creative Director: Angus Hennah and Mark Harricks
Art Director: Will Edwards and Chris Badger
Copywriter: Will Edwards and Chris Badger
Illustrator: Steven Cicala
Account Service: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn